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Trade Show Marketing and Custom Booth Design Services

Trade shows are fleeting, but connections built there last. Make a great first impression with award-winning trade show booth designs and event planning strategies from the Concierge Club.

Corporate Event - The Concierge Club
Make a great first impression.
Make a great first impression.

What is Trade Show Marketing?

Trade show marketing is when companies showcase or promote their products, services, and latest innovations at industry-specific events. Trade shows allow companies within a particular industry to connect with potential clients, partners, and industry professionals.

They also provide an opportunity for businesses to interact directly with their target audience, generate leads, build brand awareness, and network with other industry players. These B2C or B2B events often feature booths, presentations, demonstrations, and networking sessions, facilitating face-to-face engagement and relationship building—elements that can be elevated with the help of experiential marketing.

What is trade show markeing?
What is trade show markeing?

Your Premium Custom Trade Show Booth Design Company

Trade show booths compete for the attention and engagement of attendees. The key to standing out from the rest is to have an eye-catching, interactive custom trade show booth design and an informative and inviting trade show display that acts as a magnet for attendees.

With our help, you can create an exceptional custom trade show booth design that does the following things we outline below.

Communicates Your Key Brand Messages, Products, and Services

With the help of Concierge Club, your trade show booth becomes a powerful brand ambassador, showcasing your offerings in a compelling, unforgettable way.

Sparks Engagement and Interaction

Interactive elements and immersive experiences by an exceptional trade show booth design company like Concierge Club draw attendees in and foster meaningful connections with your brand.

Creates a Positive User Experience

Keep attendees engaged from start to finish with an intuitive layout and seamless exhibits that etch your brand into their memories with creative trade show marketing.

Attracts Customers and Leaves a Lasting Impression

With the help of an expert trade show booth design company, you can get eye-catching visuals and innovative designs that spark conversation and collect leads.

Generates Buzz and Leads

Our award-winning trade show booth design and event planning services create a buzz-worthy experience that captures leads and fuels your sales pipeline.

Our Clients

You’re in good company.

Sephora Logo
OXFORD Logo
Microsoft Logo
Laura Mercier Logo
sol de janeiro logo
World Vision Logo
Dynamite Logo
SickKids Logo
Caivan logo
BareMinerals Logo
Yves Saint Laurent logo
Gucci Logo
Hyundai Logo
Tatcha logo
OLAPLEX Logo
HP Logo
Milk Logo
Black Professionals in tech network logo
Corby Logo
Guerlain Logo
Boxed Water
Canada Olympics Logo
Moroccanoil Logo
Summer Fridays Logo
Molson Coors Logo
Supergoop Logo
Cadillac Fairview Logo
Harry Rosen Logo

Types of Trade Show Marketing Materials We Execute

Custom Trade Show Booth Design

01

Custom Trade Show Booth Design

You can always expect a lot of booths on the trade show floor and that we’ll make yours stand out from the crowd. Our creative team will work with you to create a custom trade show booth design that makes your brand pop and resonates with your target audience.

We’ll action our best trade show booth ideas to make yours the one attendees talk about, photograph, and remember.

Branded Experiences

02

Branded Experiences

We’re not just a trade show booth design company—we’re experiential marketing experts. Our branded experiences ensure your trade show displays don’t simply end up as decorations on the trade show floor.

Through immersive activities, simulations, and interactions that align with your brand identity, we create unforgettable moments that captivate attendees and drive valuable connections. Prepare to wow your audience and leave a lasting impression.

Interactive Displays

03

Interactive Displays

Trade show marketing is visually driven, and your trade show exhibit is just one-half of the battle. You need interactive displays designed to engage and captivate. Our trade show booth design experts have the experience and resources to make them a reality.

Whether you require touchscreen displays, VR experiences, or interactive games, our team can make it happen. Expect it to make connections, and, most importantly, drive those valuable conversions.

Sephora Custom Gift Wrap - The Concierge Club

04

Banners and Signage

Trade show banners and signs are invaluable tools to grab attention on the exhibit floor. Our creative team designs eye-catching graphics and messaging that attract attendees from a distance and effectively communicate your brand's message.

With bold visuals, clear branding, and strategic placement, our banner stands and signage will be like the North Star, guiding potential customers straight to your door.

Celebrity and Influencer Partnerships

05

Celebrity and Influencer Partnerships

Boost your trade show presence and generate buzz with strategic celebrity and influencer partnerships. Concierge Club collaborates with renowned personalities and industry influencers to promote your brand's participation and capture the audience's attention before the event begins.

Through sponsored content, social media campaigns, and on-site appearances, these influential voices become powerful ambassadors to make your brand the star of the show.

Outdoor Events and Street Teams - The Concierge Club

06

Social Media Engagement and Integration

Extend your impact beyond the trade show floor. Concierge Club seamlessly integrates social media into your custom trade show booth design and experiences, encouraging brand follows, event hashtag use, and shareable moments.

Our trade show marketing strategies help create a buzz beyond the show floor, transforming attendees into long-term brand advocates.

CF Gift Wrap Valet - The Concierge Club

07

Data Capture and Lead Generation

Trade shows offer a prime opportunity to connect with potential customers, and we help you capitalize on it. Concierge Club’s data capture and lead generation strategies are woven into engaging experiences to incentivize attendees to provide their contact information.

Our approach generates high-quality leads and creates a positive association with your brand. You'll walk away with valuable connections ready to convert.

And More

08

And More

From custom trade show booth design ideas and trade show banners to staffing and PR integration, you can count on us to flawlessly handle just about anything you need. Our full-service trade show marketing services cover every aspect of your exhibit experience.

With our expertise and attention to detail, you can focus on your core business while we orchestrate your trade show success story.

FREE Experiential Marketing Playbook

Download our comprehensive playbook now and unlock a world of strategic insights and winning techniques.

Data Collection And Post-Event Reporting - The Concierge Club

Step by step

Our Approach to Trade Show Booth Design

Our team will handle all the nitty-gritty details of your conference and trade show participation, so you can focus on spotlighting your brand and captivating potential customers.

1

Define Objectives and Budget

Our first step to effective trade show marketing is to gather as much information about the project and the client through client discovery sessions. We'll work closely with you to understand your goals, target audience, and budget constraints. 

Gathering Information - The Concierge Club
2

Concept Development

Once we have a clear idea of your objectives, our creative team will develop innovative concepts, complete with design mockups, renderings, booth layouts, and floor plans to bring your unique brand story to life.

Client Consultation and Needs Assessment - The Concierge Club
3

Production and Fabrication

Next, we will oversee the entire production and fabrication process of your chosen trade show booth design. Expect us to leverage cutting-edge techniques and high-quality materials to craft trade show displays that exceed expectations.

Budget Planning And Allocation - The Concierge Club
4

 Logistics and Installation

Leave the intricate logistics to us. Unlike other trade show booth design companies, Concierge Club ensures a seamless experience on-site by handling all transportation, set-up, and installation so you can focus on what you do best.

Feedback & Revisions - The Concierge Club
5

On-Site Management

Our trade show marketing services also include on-site management. Expect our dedicated team to be present throughout the event, providing on-site support, managing booth operations, and ensuring a smooth and successful experience.

Event Marketing and Promotion - The Concierge Club
6

Evaluation and Follow-Up

Our commitment to our clients doesn’t end after the trade show. We carefully analyze results, gather feedback, and find out what worked and what can be improved to help you maximize the ROI of your next event.

Reporting And Learning - The Concierge Club

Step by step

Our Approach to Trade Show Booth Design

Our team will handle all the nitty-gritty details of your conference and trade show participation, so you can focus on spotlighting your brand and captivating potential customers.

1

Define Objectives and Budget

Our first step to effective trade show marketing is to gather as much information about the project and the client through client discovery sessions. We'll work closely with you to understand your goals, target audience, and budget constraints. 

Gathering Information - The Concierge Club
2

Concept Development

Once we have a clear idea of your objectives, our creative team will develop innovative concepts, complete with design mockups, renderings, booth layouts, and floor plans to bring your unique brand story to life.

Client Consultation and Needs Assessment - The Concierge Club
3

Production and Fabrication

Next, we will oversee the entire production and fabrication process of your chosen trade show booth design. Expect us to leverage cutting-edge techniques and high-quality materials to craft trade show displays that exceed expectations.

Budget Planning And Allocation - The Concierge Club
4

Logistics and Installation

Leave the intricate logistics to us. Unlike other trade show booth design companies, Concierge Club ensures a seamless experience on-site by handling all transportation, set-up, and installation so you can focus on what you do best.

Feedback & Revisions - The Concierge Club
5

On-Site Management

Our trade show marketing services also include on-site management. Expect our dedicated team to be present throughout the event, providing on-site support, managing booth operations, and ensuring a smooth and successful experience.

Event Marketing and Promotion - The Concierge Club
6

Evaluation and Follow-Up

Our commitment to our clients doesn’t end after the trade show. We carefully analyze results, gather feedback, and find out what worked and what can be improved to help you maximize the ROI of your next event.

Reporting And Learning - The Concierge Club

Why Hiring the Right Trade Show Marketing Company Is Important

There are many moving parts when it comes to trade show execution. Hiring a top-notch trade show event planner ensures that all bases are covered—from pre-event promotion strategies and designing the booth experience to all the technological integrations needed to make it a success.

Working with an experienced trade show marketing company like Concierge Club also ensures that customers and potential industry partners get an elevated, immersive experience of your brand. Your team efficiently gets valuable leads and industry contacts without all the hassle as we do all the heavy lifting.

Why Hiring the Right Trade Show Marketing Company Is Important

Traditional advertising doesn’t cut it anymore—you need to curate experiences that will challenge people to explore your brand in new and exciting ways.

There are many moving parts when it comes to trade show execution. Hiring a top-notch trade show event planner ensures that all bases are covered—from pre-event promotion strategies and designing the booth experience to all the technological integrations needed to make it a success.

Working with an experienced trade show marketing company like Concierge Club also ensures that customers and potential industry partners get an elevated, immersive experience of your brand. Your team efficiently gets valuable leads and industry contacts without all the hassle as we do all the heavy lifting.

Ready to Elevate Your Trade Show Marketing?

Every business is unique. Concierge Club takes time to understand your needs and customize a plan to fit your requirements. Expect nothing less than fresh creative insights and meticulous trade show marketing—that’s what we’re known for.

Contact us today to learn more about our trade show booth design and event planning services.

Every business is unique. Concierge Club takes time to understand your needs and customize a plan to fit your requirements. Expect nothing less than fresh creative insights and meticulous trade show marketing—that’s what we’re known for.

Contact us today to learn more about our trade show booth design and event planning services.

Frequently Asked Questions

How do you promote a trade show?

Promoting a trade show needs an intricate trade show marketing strategy that involves social media campaigns, email marketing, influencer collaborations, and targeted advertising. Building anticipation and generating buzz before the event can significantly increase attendance and engagement.

Are trade shows a good way of marketing?

Yes! Trade shows provide an excellent opportunity to connect face-to-face with potential customers, showcase your products or services, and establish valuable industry connections. It’s a great chance to make an impression on a concentrated pool of your target audience.

What is the average cost of a trade show booth?

A trade show booth costs about $100 to $150 per square foot of floor space. However, exact costs vary significantly depending on factors such as the size, location, level of customization, and additional services required.

How do you make a trade show booth fun?

To make your trade show booth fun and engaging, consider partnering with an experiential marketing agency to incorporate interactive elements, gamification, immersive experiences, or live demonstrations. Offering giveaways, contests, or photo opportunities can also attract attendees and create a memorable experience for your brand.

What makes a good trade show booth?

A good trade show booth should be eye-catching, on-brand, and offer a great visitor experience tailored to your target audience, with knowledgeable staff to engage attendees effectively.

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