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Premium PR Event Planning Services

PR events are vital in building your brand’s reputation, so don’t settle for anything less than exceptional. It’s the standard we hold ourselves to at Concierge Club because we know how to spread the word—and that word is unforgettable

Welcome to next-level PR event planning!

Corporate Event - The Concierge Club
PR events that help create buzz and stand out from the crowd.
PR events that help create buzz and stand out from the crowd.

What are PR Events?

Public relations for events are designed to create good impressions and enhance brand recognition. Whether you’re planning a B2B or B2C PR event, it’s all about showcasing your brand and its products or services in a buzz-worthy way. Concierge Club’s PR event planning services are the best way to ensure guests and the press can’t resist engaging with your brand.

Designing PR events that garner attention is what we’re all about. We’ve done it for the biggest brands in the world. Now, it’s time for your brand to see amazing results.

Whether you’re planning a B2B or B2C PR event, these types of events are held to make a good impression on the public.

It’s all about showcasing your brand and its products or services in a buzz-worthy way. With The Concierge Club’s premium experiential marketing and PR event planning services, your guests and the press won’t be able to resist engaging.

Designing PR events that demand attention is what we’re all about. We’ve done it for the biggest brands in the world. Now, it’s time for your brand to see amazing results.

Connect With Your Target Audience - The Concierge Club

Our Capabilities

Our PR Event Planning Services

Individuality is everything. Your PR and media/influencer events should feel uniquely yours, and we do it all to ensure that’s exactly how they feel every time. 

It starts with understanding who you are and what you want to accomplish. We take our time learning about your brand so we can then work our magic, blending your vision with our expertise to produce something exceptional. 

Combining our premium event services with our in-house public relations consultants ensures your brand message will be delivered to the right audience. We work closely and collaboratively to craft a compelling narrative that resonates with guests, and leverage our network of media and influencer connections to get them in the door.

Project / Account Manager

Brand Development

Sponsorship Procurement
and Integration

Logistics

Contesting and Giveaways

Strategy Development

Ideation / Design

Fabrication

Budget Management

Data Collection

Social Media and PR Integration

Experience Planning

Venue Selection and Management

In-house Ambassador Facilitation

Event Technology Integration

Reporting

Concept

Labor Fulfillment

Staffing

A/V Lighting

Florals

Swag Bags

Meeting Arrangement

Entertainment

Guestlist Management

Printing

Rentals

Social Media Management

Logistics Facilitation

Catering

Venue Selection

Décor

Gifts

Key Message and Story Development

Why Planning Premium PR Events Matters

Public relations events, as the name implies, are public—shortcuts or mistakes will be on full display for all to see. Instead of handling it yourself, you can outsource it to our team which can do the heavy lifting to ensure flawless execution. Having us in your corner means your PR events will generate interest, earn media attention, and, most importantly, embody your brand’s values.

Enhance Brand Visibility and Awareness

By curating exclusive and high-quality events, you can generate significant buzz and media coverage, increasing brand visibility and awareness.

Establish Meaningful Industry Connections

Foster meaningful connections and relationships that can lead to partnerships, collaborations, and future business opportunities.

Brand Story Amplification

Premium PR events provide a platform to effectively communicate your brand's story, values, and key messages in a compelling and memorable way.

Enhance Brand Visibility and Awareness

Experiential marketing promotes consumer engagement—and by virtue, connection—in a way that traditional marketing could never.

It gets people engaging directly with your brand, product, or service in real-time.

Establish Meaningful Industry Connections

Experiential marketing puts your brand front and centre, both literally and figuratively.

Immersive events draw attention to broaden your reach.

Brand Story Amplification

Allowing audiences to try out and test your products builds understanding.

They get to experience why it’s so great for themselves, putting them in a “need” state as they begin to see how it might fit into their lives.

Types of PR Events We Execute

a Media Preview event with concierge club

01

Media Preview Events

Building anticipation around product launches/new service offerings or the grand opening of a new storefront location is a foolproof marketing strategy.

A little media coverage can go a long way toward creating buzz around your brand’s newest endeavors.

Luxury Experiential Marketing - The Concierge Club

02

Brand Activations

The goal of brand activations is to amplify brand awareness through an event or an experience.

They build lasting connections with your target audience. Create epic brand experiences with the right event planning company behind you.

Virtual Workshops & Seminars - The Concierge Club

03

Influencer Events

To earn your spot on the feed of a popular social media personality, your influencer event will need to be Instagram-worthy.

Every detail should be aesthetically pleasing and engaging. Make it happen with Concierge Club.

Sephora Custom Gift Wrap - The Concierge Club

04

And More

To get people talking, your events have to be phenomenal. You don’t have to stick to the status quo. Break the mold.

Whatever it is you visualize for your PR events, our team will bring it to life. Nothing is ever too out-of-the-box for us!

FREE Experiential Marketing Playbook

Download our comprehensive playbook now and unlock a world of strategic insights and winning techniques.

Data Collection And Post-Event Reporting - The Concierge Club

Step by step

Our Approach To PR Event Planning

From the event’s distinct concept to the Instagram-worthy lighting, our team takes care of every single detail. As a white-glove PR event company, Concierge Club makes sure every element works in harmony so your events are always executed flawlessly. Every single detail, both big and small, is vital to creating a branded experience. At your PR events, your brand will be presented exactly the way you want to be seen.

1

Initial Consultation and Needs Assessment

We begin each project by understanding the whos, whys, and hows of each event. Our team meets with our clients to dissect their goals, budget, ideal attendees, services to promote, and key brand stories so we start on the same page. This diligence ensures we have access to the tools and resources needed to execute the vision.

Client Consultation and Needs Assessment - The Concierge Club
2

Event Concept and Design

Once we've unraveled the intricacies of your brand and goals, our creative minds kick into high gear. Our creative team designs an engaging event concept focused on promoting your services, products, and brand stories in a positive, memorable way. The goal is to leave a lasting impression on journalists, sponsors, and attendees, and we aim to deliver.

3

Budget Planning and Management

Next in our PR event planning process is mapping out all the costs and strategically allocating funds for resources, including venue reservations, food, and entertainment. Our experienced PR event planning experts will manage your budget efficiently to maximize the event’s impact and ROI without ever leaving your finances in the red. 

4

Venue and Vendor Selection

Our event PR strategy also involves researching suitable venues, suppliers, and vendors that fit your vision to a tee. From decorators to technical support, we will ensure everything aligns with the PR event’s theme, logistics, and capacity requirements, including assessing the story angle, message development, and audience to understand the opportunity for connecting with the right media and influencers.

5

Media and Influencer Outreach

In the weeks leading up to the PR event, our team of public relations consultants will connect with our network of agency partners, media, and influencers about the event. We provide counsel on the best strategy and news hook to pique the interest of the public. This ensures strong attendance onsite and key message penetration with our target audience.

6

On-Site Event Management

On the day of the event, we’ll flawlessly execute all event logistics and details to ensure everything goes according to plan. Expect us to carefully ensure your attendees have an enjoyable, memorable experience that creates a positive image for your brand and services.

7

Post-Event Evaluation and Reporting

Our commitment to our clients doesn’t end with the event itself. We conduct a thorough post-event evaluation and analyze results to highlight key successes and areas to improve. This process allows us to continually refine and optimize our PR event planning workflow so we can ensure each successive PR event surpasses the last.

Data Collection And Post-Event Reporting - The Concierge Club

Step by step

Our Approach To PR Event Planning

From the event’s distinct concept to the Instagram-worthy lighting, our team takes care of every single detail. As a white-glove PR event company, Concierge Club makes sure every element works in harmony so your events are always executed flawlessly. Every single detail, both big and small, is vital to creating a branded experience. At your PR events, your brand will be presented exactly the way you want to be seen.

1

Initial Consultation and Needs Assessment

We begin each project by understanding the whos, whys, and hows of each event. Our team meets with our clients to dissect their goals, budget, ideal attendees, services to promote, and key brand stories so we start on the same page. This diligence ensures we have access to the tools and resources needed to execute the vision.

Gathering Information - The Concierge Club
2

Event Concept and Design

Once we've unraveled the intricacies of your brand and goals, our creative minds kick into high gear. Our creative team designs an engaging event concept focused on promoting your services, products, and brand stories in a positive, memorable way. The goal is to leave a lasting impression on journalists, sponsors, and attendees, and we aim to deliver.

Client Consultation and Needs Assessment - The Concierge Club
3

Budget Planning and Management

Next in our PR event planning process is mapping out all the costs and strategically allocating funds for resources, including venue reservations, food, and entertainment. Our experienced PR event planning experts will manage your budget efficiently to maximize the event’s impact and ROI without ever leaving your finances in the red. 

Budget Planning And Allocation - The Concierge Club
4

Venue and Vendor Selection

Our event PR strategy also involves researching suitable venues, suppliers, and vendors that fit your vision to a tee. From decorators to technical support, we will ensure everything aligns with the PR event’s theme, logistics, and capacity requirements, including assessing the story angle, message development, and audience to understand the opportunity for connecting with the right media and influencers.

Feedback & Revisions - The Concierge Club
5

Media and Influencer Outreach

In the weeks leading up to the PR event, our team of public relations consultants will connect with our network of agency partners, media, and influencers about the event. We provide counsel on the best strategy and news hook to pique the interest of the public. This ensures strong attendance onsite and key message penetration with our target audience.

Event Marketing and Promotion - The Concierge Club
6

On-Site Event Management

On the day of the event, we’ll flawlessly execute all event logistics and details to ensure everything goes according to plan. Expect us to carefully ensure your attendees have an enjoyable, memorable experience that creates a positive image for your brand and services.

Data Collection And Post-Event Reporting - The Concierge Club
7

Post-Event Evaluation and Reporting

Our commitment to our clients doesn’t end with the event itself. We conduct a thorough post-event evaluation and analyze results to highlight key successes and areas to improve. This process allows us to continually refine and optimize our PR event planning workflow so we can ensure each successive PR event surpasses the last.

Reporting And Learning - The Concierge Club
Put The Spotlight On The Best - The Concierge Club

Case Study

How Concierge Club Used Experiential Marketing to Promote Valentino Beauty

Read the case study

You're in Good Company

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Why Hiring the Right Experiential Marketing Agency Is Important

During PR events, the vibe check of your guests and the press is on high alert. Either you successfully convince people to relate with you or you don’t. Put your best foot forward with our leading event planning strategies.

A good impression results in engagement. When you’ve brought about engagement you know you’ve succeeded at creating an experience your guests won’t soon forget.

Carrying this out successfully requires innovative and refreshing strategies. You need a team that knows exactly how to put the spotlight on your brand.

We lean on years of experience creating the most buzz-worthy PR events for some of the biggest brands in the world. Let us do the same for you and contact us today.

Why Hiring the Right Experiential Marketing Agency Is Important

Traditional advertising doesn’t cut it anymore—you need to curate experiences that will challenge people to explore your brand in new and exciting ways.

During PR events, the vibe check of your guests and the press is on high alert. Either you successfully strike a chord with people or you don’t. Put your best foot forward with our leading PR event planning strategies.


A good impression results in engagement and awareness via media coverage. When you’ve brought about engagement you know you’ve succeeded at creating an experience your guests won’t forget any time soon. Carrying this out successfully requires innovative and refreshing strategies. You need a PR event company that knows exactly how to put the spotlight on your brand.

We lean on years of experience creating the most buzz-worthy PR events for some of the biggest brands in the world. Let us do the same for you—contact us today.

Ready To Elevate Your Company’s PR Events?

PR events give you the chance to showcase exactly why your company is worth connecting with. It takes a great amount of innovation to design an event that truly resonates and convinces people to engage with your brand.

Concierge Club is a leading event company with a reputation for excellence. Our clients want their events to leave an impression, so they team up with us to make every moment of their events unforgettable. 

We’ll set the vibe and break the ice so you can build relationships at your next PR event that will propel your company forward. Contact us today to get started


PR events give you the chance to showcase exactly why your company is worth connecting with. It takes a great amount of innovation to design an event that truly resonates and convinces people to engage with your brand.

Concierge Club is a leading event company with a reputation for excellence. Our clients want their events to leave an impression, so they team up with us to make every moment of their events unforgettable. 

We’ll set the vibe and break the ice so you can build relationships at your next PR event that will propel your company forward. Contact us today to get started


Frequently Asked Questions

What is a PR event?

A PR event (short for a public relations event) is a planned occasion organized by a company, organization, or individual with the primary goal of managing or enhancing their public image, reputation, or relationship with key stakeholders. These are designed to communicate messages, create awareness, generate publicity, and engage with target audiences.

How do you throw a PR event?

To throw a successful PR event, start by defining clear objectives and identifying your target audience. From there, you’ll then need to set a budget, choose a suitable venue and date, and create a comprehensive event plan with a compelling concept and theme—it’s undoubtedly easier said than done. Let us do it for you!

What activities comprise public relations?

Public relations activities include crafting press releases, organizing press conferences, managing media relations, engaging with stakeholders and influencers, developing content for various platforms, conducting crisis communication, implementing social media strategies, participating in community outreach initiatives, sponsoring events, and maintaining consistent branding across all communication channels.

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